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Case Study

Swift
Homes.

Swift Homes is a real estate company based in Accra, Ghana. It was established with a focus on bringing customers to the best real estate solutions in the Greater Accra region. They offer property sales and rentals as well as real estate advisory and consultancy services. Simpliexpand’s task for Swift Homes was to create a brand experience that would help the company become digitally marketable. In addition, we proceeded to create social media accounts, along with a website

Branding Swift Homes

Creating the branding for swift homes had us considering three main aspects: brand logo, typography, and colour

The Brand Logo

In creating the logo design for Swift Homes’ brand logo, our goal was to come up with a badge that is rich with some annotations to the word “home”. A breakdown of the logo shows two main components of the design: a hexagon and the window symbol. The hexagon represents a strong circle or strong surrounding as in the walls of a home. This representation further enforces the ideas and/or feelings of shelter, protection, and comfort. The windows symbol represents hope and a place of escape

Typography

For Swift Homes typography, we chose the cocogoose as the main typefaces for titles, subtitles, and body texts. This font style is playful, yet elegant and matches Swift Homes’ overall branding concept.

Color

The brand colors are mustard yellow, white, blue black and dark grey. Collectively, these colors represent elegance, visibility, and freshness. Aside from their significance, the brighter colors are also visually attractive as they have the quality of catching one’s attention.

Social Media

In creating a social media presence for Swift Homes, we chose to position the company on Facebook, Instagram, LinkedIn. This decision came about from studies across various social media channels and how well each of them and their features could help us serve our clients. Based on the company’s target audience and business goals we found that each of these channels could help us in the following ways: 



Follow Swift on Instagram


Instagram
Instagram offers the option of reaching a demographic that constitutes a great portion of Swift Homes’ target audience: younger adult audiences between 25-45 years old. From further studies of real estate trends on instagram, we came to learn about content types that audiences engage very well with and now incorporate them into our content schedules. Moreover, studying real estate trends on instagram also provided some insight on how often to post, and prime posting times. With this, we have managed to garner up to 900 followers within 8 months of starting an instagram account for the Swift Homes.

LinkedIn
The main reason that informed our choice for linkedin as another social media channel for Swift Homes is its status as a platform for professionals. LinkedIn is a social media community that houses professionals from all many different walks of life. Setting up the company on this platform enables us to connect with other professionals, as well as establishing the brand as a trusted, leading source for real estate information.

Website.

In Designing Swift Homes’ website, the brand guide and traditional marketing sales funnel are the two main items that guided our direction. The brand guide helped us to ensure that everything on the website: design, text, color, stays in sync with the brand’s identity, making it easily recognisable as belonging to Swift Homes. The website’s interfaces have been designed in a way that takes visitors through the stages of a traditional sales funnel. So, at first login, they are provided with information that raises their awareness about the company/brand. Scrolling further gives the visitor more information that incites their interest. This approach to designing the website’s interface helps us see to it that by the time a visitor scrolls down to the very end of the page, they have gathered enough information to make a purchas