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5 Reasons Why Every Business Needs A Solid Online Presence

Over the past few years, the world has seen a drastic increase in the use of online media platforms. Now businesses do not need to have a brick and mortar store to be fully operational. 

According to a study by McKinsey, customers are likely to keep behaviours they have developed during their stay at home. The COVID-19 pandemic has caused a lot of people to opt for shopping and working from home. We see such trends in Ghana as more people now buy things online. It is ergo not surprising that for a business to keep growing that business needs to have a solid online presence. 

Here are five reasons why your business needs a solid online presence

1. The world has turned into a digital hub.

About ten years ago marketing a business in Ghana needed to be done on TV, radio, or newspaper. Now, things have changed, a lot of people use their phones to buy items online. This has brought about the need for businesses to shift from the traditional marketing landscape to the digital landscape. 
The onset of search engines has made it easy for people to find products they are looking for. It is in the best interest of businesses to leverage such opportunities. 

2. Your content is available to clients at all times 

Whether it’s 1 am at dawn or midday, your business information is always available to your prospective customers. Unlike TV and radio commercials that get aired at a particular time, your business is always present on the internet. 

3. It is cheap and more effective than TV and radio

Setting up a social media page comes at no cost and can help generate large sales when done right.No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your online sales funnel.

4. Having an online presence helps you build genuine relationships with your customers

A lot of businesses interact with their customers on social media platforms (Facebook, Twitter, and Instagram). These social media platforms make it easy for you to engage with your customers making it easy for them to relate to your brand.

5. Having an online presence helps you easily showcase your products and services

The rise of e-commerce and social media advertising has made it easy for businesses to showcase their products and services.

Considering getting your business online?

Simpliexpand is ready to help 

Reach out to us via our contact page today!